Events

Keynote Lecture by Max Bazerman

Negotiation: Leading in a world that has changed

On 5 March 2026, the Rafael del Pino Foundation organised the Master Lecture «.«Negotiation: Leading in a world that has changed»will be given by Max Bazerman, Jesse Isidor Straus Professor of Business Administration in the Harvard Business School, on the occasion of the publication of his latest book «Negotiation: The Game Has Changed». After the conference, he spoke with Professor Enrique Peña.

Max H. Bazerman is one of the world's leading authorities on leadership, decision-making and business ethics. An honorary doctorate from the University of London, he has devoted his career to studying why even smart, well-intentioned people make predictable decision-making mistakes - and how to avoid them - helping leaders and organisations to think more clearly, anticipate risks and act with integrity. The author of key works on negotiation, bias and ethical “blind spots”, he combines world-class academic research with extensive experience advising major companies around the world. Recent books include Complicit; Decision Leadership (with Don A. Moore); Better, Not Perfect; The Power of Experiments (with Michael Luca); The Power of Noticing; Judgment in Managerial Decision Making (with Don A. Moore); and Blind Spots (with Ann Tenbrunsel). His profile unites intellectual rigour, practical impact and a deep commitment to more responsible and conscious management.

Enrique Peña is a civil engineer and professor specialising in negotiation and business strategy. He is deputy director of the Negotiation and Mediation Centre at IE Business School and associate professor at various IE schools, where he teaches undergraduate, postgraduate and executive programmes. He has more than twenty years of experience in business development and strategic management in sectors such as infrastructure, energy and telecommunications, having worked in companies such as Shell, BCG, Orange and Renfe. He holds an MBA from The Wharton School and is a Rafael del Pino Foundation Excellence Fellow. He currently combines his academic activity with independent consultancy in business and technology strategy.

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The Rafael del Pino Foundation is not responsible for any comments, opinions or statements made by third parties. In this respect, the FRP is not obliged to monitor the views expressed by such third parties who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility. The contents included in the summary of this conference are the result of the discussions that took place during the conference organised for this purpose at the Foundation and are the sole responsibility of its authors.