Go digital or go away: keys to transforming and competing in the new era

Adolfo Ramírez (Banco Santander), Rosa García (Siemens Spain), Carlos Barrabés (President of the Barrabés Group) and Silvia Leal (Academic Director at IE Business School).

On 24 October 2017, a dialogue on digitalisation took place at the Rafael del Pino Foundation between Rosa García, President and CEO of Siemens Spain; Carlos Barrabés, President of the Barrabés Group, and Adolfo Ramírez, Deputy General Manager and Head of Technology and Operations at Banco Santander, on the occasion of the publication of the book written by the latter "Digitalise yourself or disappear: keys to transform and compete in the new era".

The Rafael del Pino Foundation is not responsible for the comments, opinions or statements made by people who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility.

The Rafael del Pino Foundation is not responsible for any comments, opinions or statements made by third parties. In this respect, the FRP is not obliged to monitor the views expressed by such third parties who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility.

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