Events

Alex Schultz Keynote Lecture

Strategy and growth in the digital economy

The Rafael del Pino Foundation is organising the Master Conference “Strategy and Growth in the Digital Economy” on 15 April 2026 at 7 p.m. on the occasion of his latest book «Click Here: The Art and Science of Digital Marketing and Advertising» published by Deusto.

Alex Schultz is chief marketing officer and vice president of analytics at Meta, a role he has held since 2020. He leads the areas of marketing, product analytics, global experience, insights and content worldwide. As VP of Analytics, Alex has built Meta's engineering and data science teams, which he now leads, to define strategies, develop business and competitive intelligence actions, and generate more engagement and growth for users. Alex has nearly 20 years of experience in the direct response marketing industry and is responsible for the global marketing organisation, which promotes Meta's products and services to customers and businesses. Since joining Meta in 2007, Alex has pioneered the integration of direct response marketing and products into the company. He has played a key role in bringing the Facebook, Instagram and Messenger app to more than 1 billion users. Specifically, Alex and his team led the company's name change from Facebook to Meta in 2021. He is also the author of “Click Here: The Art and Science of Digital Marketing and Advertising”. He holds an MSc in Natural Sciences from Magdalene College, Cambridge, and specialises in experimental and theoretical physics. He is based in his home town of London.

SIf you would like to attend, please contact the foundation by e-mail at confirmaciones@frdelpino.es.

The Rafael del Pino Foundation is not responsible for the comments, opinions or statements made by the people who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their sole responsibility. The contents included in the summary of this conference are the result of the debates held at the meeting held for this purpose at the Foundation and are the responsibility of their authors.

The Rafael del Pino Foundation is not responsible for any comments, opinions or statements made by third parties. In this respect, the FRP is not obliged to monitor the views expressed by such third parties who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility. The contents included in the summary of this conference are the result of the discussions that took place during the conference organised for this purpose at the Foundation and are the sole responsibility of its authors.