Ideas Camp. The journey of ideas

Ideas Acceleration Programme

"Ideas Camp" is an idea acceleration programme that transforms five ideas into projects in each edition, through a road trip broadcast on our web TV room . The trip took place between 7 and 14 July and the winner Esther Borao received a prize of 5,000 euros and a year of coaching.

"Ideas camp" travelled through Spain from Barcelona to Madrid. In each of the stages, which included Zaragoza, Logroño, Soria, Calatayud, Valencia, Barcelona and Madrid, the entrepreneurs received classroom training from one of the mentors (Barcelona: Toni Segarra; Zaragoza: David Rodríguez; Logroño: Eneko Knorr; Soria: Luís Soldevila; Calatayud: Esther López & Malcolm Bain; Valencia: José María Palomares; Madrid: Sebastién Lefevre) who guided them on the road to putting their idea into practice, as well as sessions on how to put their idea into practice. one-to-one to be able to apply what they have learned in their projects.

The trip concluded with a final event in Madrid, at the Rafael del Pino Foundation, co-founder of this project, where the five entrepreneurs presented their ideas in front of an audience of investors, media and representatives of the entrepreneurial world.


On 14 July 2017, the last event of took place at the headquarters of the Rafael del Pino Foundation. is an idea acceleration programme that transforms 5 ideas into projects in each edition, through a road trip broadcast on the Internet. Pau García-Milá, co-director of the programme, explained that 354 people presented their ideas for the 2017 edition, from which the five that made the journey emerged. During the journey, made up of seven stages, the participants received classes and one-to-one sessions at each stop to guide them in putting their ideas into practice. In Barcelona, Toni Segarra was their teacher, who spoke about the importance of branding. In Zaragoza, David Rodríguez taught how to communicate a project. In Logroño, Eneko Knorr shared his experience as an entrepreneur. In Soria, Lluis Soldevila posed the challenge of what business model could be built with five euros. In Calatayud, Esther López spoke about legality and Malcolm Bain about intellectual property and data protection. In Valencia, Chema Palomares taught about verbal, non-verbal and digital communication. Finally, in Madrid, Sébastien Lefevre unveiled the secrets to growing a start-up. Once the class was over, the finalists presented their respective projects to a jury in charge of choosing the winner. The projects they presented were the following: Gemma-Izumi Galcerán (Denka) showed her concern about hunger in refugee camps in Africa and wondered how things would change if they could grow their own food. She designed Denka, an efficient pot that uses little water and maximises crop yields. Bringing these pots to the refugee camps would allow them to grow their own food. Moreover, in the project, 60% of the production would be for self-consumption and surplus would be traded for other products and services. The production would be entirely organic. And as these pots can be used in urban gardens, for each pot purchased, Denka would send another pot to the refugees. As the material is very cheap, the final price would cover the donation and the cost of transport. Esther Borao (The Ifs) pointed out the difficulty of imagining what the professional careers of the future will be. As we don't know, we can't educate people for it, but we can help children to cultivate their passions. The Ifs are toys that allow them to create their own stories. This is important considering that in 10 years there will be an estimated one million programming jobs in the United States. Today's children can learn to program with The Ifs. The programming is inside the dolls, and would be accompanied by a clip for schools and another for parents. Alberto Sierra (UTicket) asked how many of us have lost our purchase tickets and, with it, the guarantee of the products. UTickets is a mobile application for the storage and management of purchase tickets. The application will be able to make personalised offers based on the data provided by these tickets and the personal profiles obtained from the analysis of the tickets. Retailers will have access to a unique sales management system and data to design personalised offers and loyalty programmes. Munther Odeh (EasyHealth) started from the premise that technology is at the service of people and thought about how it could help his mother, who suffers from chronic back problems and has to carry a huge amount of tests with her every time she goes to the doctor. The problem is that, in the private sector, each medical society or hospital chain has its own medical records, so if you go to a centre in another chain you have to tell your whole story and you need to keep all your details to be able to provide them. In a country like Spain, with an increasingly ageing population, more and more data will be generated through more and more medical tests. EasyHealth is an online platform that allows the management and visualisation of a person's medical history and the administration of prescribed treatments. Leire Vázquez (Shop & Care) considered that the textile industry is based on violating workers' rights and polluting. Hence the importance of sustainable and 'slow fashion' brands, which act in a different way. Shop & Care is a meeting point between these brands and convinced users, who want to be able to buy these products, but cannot find them. At the same time, responsible brands find a place where they can all appear. The economic returns will come in the form of a commission for each purchase made. Inditex and H&M already make sustainable and ecological products and the trend will be growing. After the presentations, Pau García-Milá spoke, explaining that, throughout, they had applied a rapid innovation methodology, which consists of making an idea evolve quickly. But what is innovation? We live in a world in which four babies are born every second and 45 smartphones are activated. The smartphone is the third product in history that has sold at a faster rate than population growth and that has changed a lot of things. Before, Nokia, Motorola and Blackberry had a 50% market share in mobile phones and ten years later they have disappeared or sold out, because of an innovation like the smartphone. Innovation has three components: ideas, passion and communication skills. Ideas are answers to questions and good ideas are answers to the right questions. As far as passion is concerned, 80% of innovators' work ends up in the trash. So try to create teams that are passionate about their work. Passion is medicine for uncertainty, for failure. And you have to adapt to change that is happening at speed. Large companies are often afraid of start-ups because in all start-ups, if you stop innovating, the company dies within two months. In a large company this happens in ten to twenty years. A start-up has to have a prototype ready in one or two weeks; a large company has to have it ready in one to two years. A start-up can fail four times on average; a large company up to ten times. Hence the need for the start-up to succeed and soon, and hence the fear of the large company of the start-up, because it competes against its own speed of innovation. This is why large companies are starting to collaborate with start-ups. In relation to communication, we have to find the middle ground between ambition and respect. When we communicate, we sometimes forget that what is here is also important enough. Finally, to generate ideas, it is necessary to observe the environment, the routine; ask yourself what is in that routine; generate ideas from it; explain those ideas to other people and repeat the whole process until it is achieved. Once Pau García-Milá's speech was over, the jury announced its verdict, proclaiming Esther Borao the winner of the 2017 edition of

The Rafael del Pino Foundation is not responsible for the comments, opinions or statements made by the people who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their sole responsibility. The contents included in the summary of this conference, written for the Rafael del Pino Foundation by Professor Emilio González, are the result of the debates held at the meeting held for this purpose at the Foundation and are the responsibility of the authors.

The Rafael del Pino Foundation is not responsible for any comments, opinions or statements made by third parties. In this respect, the FRP is not obliged to monitor the views expressed by such third parties who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility. The contents included in the summary of this conference, written for the Rafael del Pino Foundation by Professor Emilio J. González, are the result of the discussions that took place during the conference organised for this purpose at the Foundation and are the sole responsibility of its authors.