Events

Alex Schultz Keynote Lecture

Strategy and growth in the digital economy

On 15 April 2026, the Rafael del Pino Foundation organised the Master Conference “Digital economy and business growth. Creativity, data analysis and new marketing challenges” on the occasion of his latest work «Digital economy and business growth.«Click here. The Art and Science of Digital Marketing and Advertising»published by Deusto. After the conference he spoke with Pablo Rivas.

Alex Schultz is chief marketing officer and vice president of analytics at Meta, a role he has held since 2020. He leads the areas of marketing, product analytics, global experience, insights and content worldwide. As VP of Analytics, Alex has built Meta's engineering and data science teams, which he now leads, to define strategies, develop business and competitive intelligence actions, and generate more engagement and growth for users. Alex has nearly 20 years of experience in the direct response marketing industry and is responsible for the global marketing organisation, which promotes Meta's products and services to customers and businesses. Since joining Meta in 2007, Alex has pioneered the integration of direct response marketing and products into the company. He has played a key role in bringing the Facebook, Instagram and Messenger app to more than 1 billion users. Specifically, Alex and his team led the company's name change from Facebook to Meta in 2021. He is also the author of “Click Here: The Art and Science of Digital Marketing and Advertising”. He holds an MSc in Natural Sciences from Magdalene College, Cambridge, and specialises in experimental and theoretical physics. He is based in his home town of London.

Pablo Rivas is founder of Global Alumni, an edtech that collaborates with some of the world's top universities to expand their education globally. With academic experience at institutions such as UC Berkeley, Loyola Chicago and Harvard, and an MBA, he has focused his career on driving quality digital education. His work focuses on adapting learning to the needs of the Fourth Industrial Revolution and strengthening the skills of 21st century professionals.

The Rafael del Pino Foundation organises the Master Conference “Digital economy and business growth. Creativity, data analysis and new marketing challenges” on the occasion of his latest work «The art and science of marketing and digital advertising». After the conference he spoke with Pablo Rivas. In Madrid on 15 April 2026.

The Rafael del Pino Foundation is not responsible for the comments, opinions or statements made by the people who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their sole responsibility. The contents included in the summary of this conference are the result of the debates held at the meeting held for this purpose at the Foundation and are the responsibility of their authors.

The Rafael del Pino Foundation is not responsible for any comments, opinions or statements made by third parties. In this respect, the FRP is not obliged to monitor the views expressed by such third parties who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility. The contents included in the summary of this conference are the result of the discussions that took place during the conference organised for this purpose at the Foundation and are the sole responsibility of its authors.