Go digital or go away: keys to transforming and competing in the new era
Adolfo Ramírez, Rosa García, Carlos Barrabés and Silvia Leal
On 24 October 2017, a dialogue on digitalisation took place at the Rafael del Pino Foundation between Rosa García, President and CEO of Siemens Spain; Carlos Barrabés, President of the Barrabés Group, and Adolfo Ramírez, Deputy General Manager and Head of Technology and Operations at Banco Santander, on the occasion of the publication of the book written by the latter "Digitalise yourself or disappear: keys to transform and compete in the new era".
The Rafael del Pino Foundation is not responsible for the comments, opinions or statements made by the people who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their sole responsibility. The contents included in the summary of this conference, written for the Rafael del Pino Foundation by Professor Emilio González, are the result of the debates held at the meeting held for this purpose at the Foundation and are the responsibility of the authors.
The Rafael del Pino Foundation is not responsible for any comments, opinions or statements made by third parties. In this respect, the FRP is not obliged to monitor the views expressed by such third parties who participate in its activities and which are expressed as a result of their inalienable right to freedom of expression and under their own responsibility. The contents included in the summary of this conference, written for the Rafael del Pino Foundation by Professor Emilio J. González, are the result of the discussions that took place during the conference organised for this purpose at the Foundation and are the sole responsibility of its authors.
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